3 Comments

The thing is, Temu has me in their ecosystem now.

They don't need to send me another ad. I bought a vaccuum off temu and it worked good.

I got 4 belts and they came as described.

When I was looking at alternatives to Amazon for items like clothing (the Amazon fake brand problem is a problem) I just go to Shein and Temu now. Skipping Amazon entirely>

They spent money acquire me but they don't necessarily have to spend anywhere near as much to keep me. There is a chance they can lower the adspend and just make bank off of people like me who now net promote for them.

Expand full comment
Apr 7·edited Apr 7Liked by Marketing Mayhem

Thanks for posting this - I haven't really followed Temu but this has given me a better understanding of them. Just to say, in my experience, fast growth often leads to a fast decline - as the saying goes, what goes up quickly, comes down quickly! Let's see how they develop and if they are still around in ten years time. And don't get me wrong, I'm not complacent here - all competition and marketing strategies should be studied to ensure your own business is performing as effective as it can - continuous learning for sure.

Expand full comment
author

Completely agree. Losing $7 per order is not sustainable long term and will lead to collapse if they can't increase their high ticket product offering or reduce marketing spend.

Expand full comment